keywords or keyword phrases

It is still important to get your keywords or keyword phrases on the page regularly. Care needs to be given on how they are used. It is important to have them in complete sentences and not in an abnormal place in the context of a paragraph. Here are some guidelines you might consider. No one knows the exact algorithms that the search engines use and they all have different ones. But, you can presume that they are based on the natural use of language so the following recommendations are based on basic grammar and the normal use of language. Here are some examples of natural use of key words.
1. It is natural to have your keywords in your title and description meta tags. These tell what your page is about and your page should be about the same thing as your keywords are.
2. It is natural to have your keywords in your heading tags. Heading tags should be used as chapter headings to different sections of a page.
3. It is natural to have your keywords in the first sentence.
4. It can be natural to have your keywords appear once in most paragraphs.
5. It can be natural to have your keywords appear more than once in a paragraph but not every paragraph. You need to make sure that it fits well and does not sound like it was just stuck in there.