How to use Fonts

There are other types of fonts as well, including handwriting fonts and all-caps fonts. However, the four listed above are the most common and useful in business communications.
Your company should have designated fonts to use in the following situations:
A logo font, which is typically not one of the fonts that come installed on Windows machines: it should be more unique and interesting. Some logos will have two or three different fonts in them. If this is the case, then consider using one of those fonts as the secondary font as well.
A secondary font, used for headlines, sub-headlines, taglines, special text such as graphics and captions, and decorative text such as pull quotes, which are the large quotes that are used decoratively in articles and documents. This can be the same font as is used in your logo. This is typically an interesting and unique font as well. This may also be used as the font for your contact information in your stationery, depending on its legibility.
A tertiary font is optional and may be used when the secondary font is not always legible, for mid-length texts such as pull quotes and contact information.
A serif text font, for lengthy printed documents. Printed materials are more easily read if they are in serif font rather than sans-serif font.
A sans-serif font, for shorter printed documents and on-screen use. Text on a computer monitor is easier to read in a sans-serif font than in a serif font.
A website font, which may be the same font as is used as the main sans-serif text font, depending on how that font translates for online viewing. More on fonts.