Wednesday, September 19, 2007

Update your website

So, when is it appropriate to update your website? You don't want to waste time and money nitpicking at your site if you don't have updates of real value to add. You should update your site if you've:
- Grown your skills. Have you gotten a new accreditation? New licensing? Improved your skills? Any change in your skill set is a great reason to update your website - and your potential clients - with your new capabilities.
- Expanded your products or services. Do you have a new offering? Add it to your website and start making new sales in that area.
- Completed a successful project. If you've just finished a project, include it on your website. Create an online portfolio, add a case study - build a section on your website to use as a place to show the world your success.- Gotten more testimonials, or added to your client list. Including more feedback on your offering helps to build your credibility. Be sure to get a testimonial from each of your successful client projects. Updating your testimonials regularly will also show clients who have visited your site a few times that your offerings are "up to snuff".

Monday, September 17, 2007

Increase your page rankings tips

Popular methods of gaining Internet traffic and promoting your website
1. Submit your website to search engines and online directories
Whilst there are many auto-submit services out there I strongly recommend that you do this manually to prevent being black-listed. Most search engines are fully aware of such things and often regard them as spamming techniques.
2. Post in Forums
Look for forums that focus on topics similar to the theme of your website. Sign up and get posting! Be careful not to spam useless posts though as it will give a poor image of your site/brand. Be sure to add your website link (URL) to your profile signature so that it is visible on all your activity.
3. Bookmarks
Remind users to bookmark your website! It’s a great feature that requires a very small amount of effort. Ask subtely though so as not to make you look desperate. Just provide some text, with a button that carries out the process automatically.
4. Unique Content
This one can be difficult and time consuming, but it is arguably the best method of achieving high results in search engines!
What keeps a user returning to your website? Regular content that cannot be found anywhere else on the web. Search engines also love this as uniqueness has strong weighting in their algorithms. Get plenty of practice as it takes time to develop the skill of creating articles that flow naturally with the inclusion of keywords (without “stuffing”. That’s bad, and will negatively affect your rankings).
5. Build Links
This won’t really work too well with a direct competitor, but try to find websites of a similar theme and request a link sharing programme. This can be swapping banner ads (your site on theirs for vice versa) and text links.

Saturday, September 15, 2007

Spyware intentionally disables security software

Plenty of Spyware is poorly written and prone to crashing, often locking up the user’s machine.
Some Spyware intentionally disables security software like firewalls and anti-virus programs.
Remote Administration Tools (RATs) often allow intruders to shut down or restart the user’s computer.
Uses a modem-connected phone-line to call pay-per-minute phone services or phone-based payment lines
Programs called dialers can use a phone connected to the user’s computer to call adult pay-per-minute phone services
Certain pornographic websites allow patrons to pay their monthly fee by using a dialer program
Dialers can be automatically installed by certain websites using ActiveX scripts
Exploits a security vulnerability in another program
Many legitimate applications have loopholes or flaws in their code that hackers exploit for a variety of reasons.
Security exploits are often used to access a user’s computer and gain remote influence.
Some hackers attack security vulnerabilities purely for recognition or to point out flaws in a respected application.
Floods an Internet connection or network
Flooder programs send massive amounts of data to a computer or network in an attempt to overload and disable the connection.

Thursday, September 13, 2007

keywords or keyword phrases

It is still important to get your keywords or keyword phrases on the page regularly. Care needs to be given on how they are used. It is important to have them in complete sentences and not in an abnormal place in the context of a paragraph. Here are some guidelines you might consider. No one knows the exact algorithms that the search engines use and they all have different ones. But, you can presume that they are based on the natural use of language so the following recommendations are based on basic grammar and the normal use of language. Here are some examples of natural use of key words.
1. It is natural to have your keywords in your title and description meta tags. These tell what your page is about and your page should be about the same thing as your keywords are.
2. It is natural to have your keywords in your heading tags. Heading tags should be used as chapter headings to different sections of a page.
3. It is natural to have your keywords in the first sentence.
4. It can be natural to have your keywords appear once in most paragraphs.
5. It can be natural to have your keywords appear more than once in a paragraph but not every paragraph. You need to make sure that it fits well and does not sound like it was just stuck in there.

Wednesday, September 12, 2007

Ad Word Analyzer

I opened Ad Word Analyzer the second I downloaded it, and I'm hooked! If you're looking at building sites for Google AdSense, it's a must have new tool. I've already made a note to rewrite several pages of a new AdSense site I'm working on because I've found no one is buying Adwords for the search words the pages were built around.

Thursday, September 06, 2007

Capitalize on Video Content

Capitalize on Video Content
Presentations, training videos, interviews and commercials could all be working harder for your company. Don't let these just sit on the server when they could be showing up in search engine results and providing even more results for your site.
Consider creating a multimedia page where customers can view these and where search engine spiders can locate them. Again, be sure to have keyword-rich titles and descriptions so search engine spiders will know what they are seeing. You might also consider distributing your videos to YouTube for extra exposure and another chance to show up in the search engine results.SEO Tips

Tuesday, September 04, 2007

A advertising web site

Advertisers are only willing to pay for space on your site if they know you can get their ads in front of HUGE numbers of qualified leads.
In order for this revenue model to work for you, you need to have a lot of highly targeted traffic coming to your site.
Remember, on the Web, all conversions related to advertising are trackable, which means advertisers will know exactly how many people click on the ads on your site, and how many of those people actually convert into customers. They're not going to pay you unless you send them enough paying customers to cover their advertising costs.
So... what does this mean for you?
It means you have to be able get your site listed at the top of the search engine results, in order to guarantee high traffic numbers. And that means devoting many hours a month to optimizing your site and using strategies such as article sharing, blog writing, and forum participation to build a huge web of links all pointing back to your site.
Again, I have to say -- that's a whole lot of work simply to advertise other people's products!
Of course, you can also put Google Adsense ads on your site -- but since you're only going to make pennies a click for those ads, unless you're getting thousands of highly targeted visitors to your site a day, all you can expect from Google Adsense is a little extra pocket money each month.