Starting a site design or re-design project for your company's website can be overwhelming with all the details you must decide on and consider. In doing so, the issue of SEO and web usability is quickly forgotten or placed low on the priority list.
Whether an e-commerce or business-to-business lead generating site, it is critical to the long-term performance of the site to implement not only the SEO factors in a site design, but to consider all elements of website usability in the equation.
Following are some helpful tips for SEO, web usability and higher web site conversion on a new site design or re-design project:
Site design: EASY always wins-out over good, smart or even better. If the site is EASY to get around, visitors will stay longer.
Visitors like small packages of info.
Visitors like structure.
Better design means Less Eye-Movement. Less eye-movement leads to higher conversion.
Thursday, March 13, 2008
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1 comments:
I agree with the post. I try to stay focused on what the each web page is for. If you focus on its purpose good usability and design will support it Too often primary purpose is forgotten when working on a site or just one page of the site.
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